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Business Sailing Congress 2017 – “The purpose of business”

7.10.2017 @ 16:00 - 10.10.2017 @ 09:00

Why do we do business? Is it the money, the prestige, or pure workaholism? This difficult question will be answered between 7th and 10th October at the Business Sailing Conference, enriched with a unique sailing experience around Dubrovnik, the Elaphiti Archipelago, and Mljet.

Our speaker, Joey Reiman, who shifted many mindsets during his 2015 World Economic Forum in Davos, is an expert on the purpose of business, a discussion only a rare few have courageously embarked upon.

The why has become more important than profit. Because profits come to prophets, as Reiman said in many of his speeches admired around the world. The purpose of business, according to Reiman is not money, but the essence, the core, the why. Why do we do it, what’s the point? The conference will tackle the deeper meaning of business and its global imprint. Business is the only thing that can save the world because everything is optimized once it’s purposeful. Although this sounds quitephilosophical, it is the basic question we all have to ask ourselves. This question has been asked countless times, starting from Ancient Greece, when Aristotle defined purpose as whatness.

What do you have to do? All that is needed is your keen interest to find out not what your job is, but what your calling is within the industry you are working for. Because great leaders have their purposes, says Reiman.

Business Sailing Congress will take place between 7th and 10th October in the south of the Adriatic Sea, around its pearl Dubrovnik and the nearby Elaphiti Islands and the Mljet National Park. To sum up, purpose has emerged as the most powerful tool in commerce and Joey Reiman has come forth as the world’s leading expert on bringing purpose to the world of business, helping companies discover, articulate, and activate their purpose. Besides being a place of knowledge and ideas exchange, Business Sailing Congress 2017 will take place amid stunning scenery dominated by sea, sun and sailing.

“We were using people and loving money, and not it’s time to turn the things the other way around”

Besides being a businessman, Reiman is also an award-winning author and adver tiser. Named One of the 100 people who will change the way the world thinks by Fast Company, Joey Reiman is Founder and Chairman of BrightHouse, a company whose sole purpose is to bring greater purpose to the world of business.

Joey Reiman

Reiman travels through the meaning of purpose within everything we do,which also implies business. He coined the word Idea tion, the term which has been buzzing in the world of business for a good few years now, and it seems the buzzing will not stop any time soon, as it is quintessential to any creative thoughts – the imminent start of any action. As previously said, this revolutionary has had a deep impact to the World Economic Forum when he held a speech in Davos in 2015. Reiman is a frequent branding guest expert on CNN, and is a monthly columnist for BE Magazine, created by Mahatma Gandhi’s grandson, Arun Gandhi and world renowned Professor Philip Kotler calls Rei man, “The Moses of Marketing”.

As an adjunct professor at the Goizueta School of Business at Emory University, he teaches tomorrow’s executives his revolutionary theories and applications for purpose-inspired proft.



7.10.2017 @ 16:00
10.10.2017 @ 09:00


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